Postnatal Depression A Major Risk Factor For Maternal...

Postnatal depression is a major health-related issue affecting from 10 to 15 % of all parents of newborns. Postnatal depression is more common among the parents with preterm and low weight babies with the rates between 14 to 27% (McDonald et al., 2013). Postnatal depression prevents successful parent-child bonding and affects healthy child development. Numerous risk factors could cause the development of postnatal depression in the parents with preterm babies, including â€Å"a history of depression, marital problems, poor social support and infant problems† (Hagan et al., 2004, p. 641). In this paper I will explore in what way physical immaturity of preterm babies could become a major risk factor for maternal and paternal postnatal depression. I will address the limitations of the current approach to the screening and detection of postnatal depression. I will introduce Edinburgh Postnatal Prevention Scale as an effective tool for timely recognition of postnatal depression in parents of preterm babies, which should be used not only by hospital nurses upon the hospital discharge, but also by community nurses during home visits and follow up. Moreover, I will list possible actions that community nurse could perform in order to identify and properly address the symptoms of postnatal depression. I will indicate major nursing considerations and applications for the future nursing practice. Physiological Immaturity of Preemies as a Major Risk Factor for Postnatal DepressionShow MoreRelatedMaternal Depression Case Study1431 Words   |  6 Pagesthe genetic impacts on Latino preschool children, who have been exposed to maternal depression. Utilizing genomic DNA samples from 108 four-year-old children and 92 five-year-old children and their mothers, Wojcicki et al. (2015) examines the telomere length within these children. Shorter telomere length has been linked to health conditions, such as cancer, diabetes, and obesity in adults, so determining early-life risk factors can improve the health trajectories of many children (Wojcicki et al., 2015)Read MoreFactors That Affect Maternal Mental Health Essay1094 Words   |  5 Pagesof the interpretation of the above provided data and literature review it can be observed that there are number of factors that contribute to the aspect of maternal mental health. Among those mentionable factors social factor is a significant aspec t. On the basis of the collected data it has been observed that, women disadvantaged social background is prone and exposed to maternal mental illness. The reason being the fact that, the social background acts as a, constrain on their part in terms ofRead MoreMaternal Depression : A Standard ( New York State Department Of Health1048 Words   |  5 PagesDespite widespread recognition of the problem of maternal depression and the potential benefits of screening, screening for maternal depression is not a standard (New York State Department Of Health, 2016). This policy brief was written for healthcare providers who treat expectant and new mothers with goals to improve the screening and to increase the number of women receiving appropriate treatment in our community. The recommendations address measures to improve early identification of the conditionRead MoreMaternal Depression And Its Impact On Infant Health1144 Words   |  5 Pages10/31/2016 Maternal Depression and its’ Impact on Infant Health â€Å"Maternal Depression† is a term that includes a range of depressive conditions, which impact mothers while pregnant and up to 12 months after delivery (NIHCM). Such depressive conditions include prenatal depression, postpartum depression and postpartum psychosis (NIHCM). In this paper, current literature that examines both prenatal depression and postpartum depression in relation to infant health will be reviewed. Prenatal depression includesRead MoreAnalysis Of The Article Maternal Postpartum Depressive Symptoms And Infant Externalizing And Internal Behaviors 1395 Words   |  6 PagesIn the article â€Å"Maternal postpartum depressive symptoms and infant externalizing and internal behaviors† a study was conducted using 247 mothers to examine the relationship between the mothers PPD symptoms at 8 weeks and the infant’s externalizing and internalizing behaviors at 12 months. The authors and conductors of this study believe that maternal PPD symptoms influ ences a 12 month-old infant’s behaviors greatly which can lead to other problems with mental health and social and cognitive issuesRead MoreScenario Based Essay1352 Words   |  6 Pagesnew child’s development, both in the short and long term. This plan outlines the factors that can affect Molly’s mental health, identifies needs and risks and lists possible interventions to address those needs and risks. Molly is a thirty-year old married woman with a three-year old son. She has become a mother again, having recently given birth to her second child. Molly has been diagnosed with postnatal anaemia, which, if left untreated, increases her risk of postnatal depression. Having recentlyRead MoreSexual Violence And The Pregnancy2584 Words   |  11 Pagesaffect women during pregnancy and during the postnatal period with devastating effects on both the women and the unborn child. Domestic violence against women is more common during pregnancy than with other life complications such as preeclampsia and diabetes mellitus (Mezey, 1997). Research estimates that intimate partner violence ranges from approximately 5.2 percent (Torres et. al., 2000) to 22 percent in pregnant women (Puwar et. al., 1999) and the risk increases by 19 percent during the prenatalRead MorePostpartum Depression : Prevention And Screening1159 Words   |  5 PagesPostpartum Depression: Prevention and Screening Postpartum depression (PPD) affects at least 10-20% of new mothers. However, the true incidence may be much higher due to the fact that screening is not considered to be a standard practice, leaving PPD undetected and untreated in many women (Schaar Hall, 2014). Postpartum depression not only negatively affects the mother; it also has a negative impact on the infant. For this reason, it is important for the health care providers caring for pregnantRead MoreThe Mental Health Of Perinatal Mental Illness2199 Words   |  9 PagesExcellence (NICE), 2014) as mental illness is a significant threat to the lives of mothers and can have a huge effect for their babies and families (Knight et al., 2015). Between 2009 and 2013 there were 161 maternal deaths related to mental health problems, one of the leading causes of maternal mortality in the United Kingdom (UK) (Knight et al., 2015). The main types of mental health disorders, signs and symptoms along with possible treatments options will be discussed alongside the role of the midwifeRead MoreEffects Of Mental Illness And Stigma On Pregnant Women Essay2225 Words   |  9 Pagesillness has a major impact on pregnant women and the postpartum period which has become a concern of public health lately. The aspect that associated with the pregnancy of women and their mental health that has brought this topic to the forefront is the fact that mental health problems like depression and anxiety have the probability to impact women twice as compared to men. The severity of the situation can be seen from the fact that depression is one of the main reasons of maternal mental illness

My Dream Job A Special FBI Agent - Free Essay Example

Sample details Pages: 4 Words: 1167 Downloads: 1 Date added: 2019/02/20 Category Career Essay Level High school Tags: My Dream Job Essay Did you like this example? Growing up we all had these ideas of what we wanted to be when we got older. For me to a certain aspect of my life, my future plans were decided for me. My parents always wanted me to make a doctor out of me, so pre-med was my only option. Don’t waste time! Our writers will create an original "My Dream Job: A Special FBI Agent" essay for you Create order I was always told that was what I was supposed to do, so I went on this pursuit on becoming a doctor. However, life doesnt always go as planned, when you least expect it things usually change for the better. After a year of studying pre-med, I built up the courage to tell my parents that I no longer wanted to do pre-med. My interest was in Criminal Justice, there was just something about law enforcement that got me excited. My future plans require me to go to law school to get my JD degree as 3 years of professional experience with the NYPD. The end goal would be getting my dream job to work as a special agent with the FBI. My career goal has been clear to me for a while now. There was something about law enforcement that always had me intrigued, and at the edge of my seat. The idea of solving crimes but not just an crime, these cases require special clearances. However, even to get there I would need 3years of professional work experience as well as a JD degree from an accredited law school. The process to get to my goal is pretty extensive. To sit in for a civil service exam one has to be at 17-35 years of age. To work for the NYPD you would have to be a U.S. citizen and at least 21 years old to be hired. You would also need a high school diploma and 60 college credits with a 2.0 gpa minimum. Also you would have to be a resident of one of the five boroughs or surrounding counties in order to work for the NYPD. However with any military experience, college may be waived. After meeting all requirements and passing the civil service exam I would have to attend the New York City Police Academy for a 6 month training program. Over the course of 6 months the program covers topics such as; law, behavioral and police science, first aid/cpr, as well as physical training and firearms training. To then graduate at the end of the program I would have to pass 4 different exams with at least a 75% or higher. The starting pay for a recruits is $42,819 and after the 6 month course the salary is raised to $45,673. Once a NYPD officer the pay goes up to $78,026 after 5 1/2 years of service. Though to apply for the FBI you really only need a bachelors degree from an accredited 4 year college, the jobs that I am looking at require a JD degree from an accredited law school and at least 3 years of experience. To apply you also need to be a U.S. citizen from ages 23-37. To be a special agent the applicant must meet qualifications for one of the five entry programs. The two programs that I am looking at and am interested in is the law program and the diversified program. The law program requires the JD and the diversified program requires a bachelor’s degree in any field with 3 years of experience or a masters, JD or PhD with 2 years of experience. However that’s not even the beginning of the process. Yes I need experience, and yes I need to go to school for another 3 years after I get my bachelors while I work. The process to become a special agent is a much more thorough process. To start off you would need to create an account on the FBI job site and submit a resume. Then if your resume is approved you would be asked to sit in for a few written exams to evaluate your competencies. If you pass the test you will be submitted for a second round of testing which is the written and interview portion. If you succeed in the second round you will receive a Conditional Letter Appointment. Afterwards you have to pass the physical fitness and background/security check which includes a polygraph. Also you must meet all medical requirements including hearing and vision. If all the requirements are met then you go through a 21 week intensive training program at the FBI academy in Quantico, VA. Being a special agent is barring a huge weight on your shoulders. The FBI being one of the worlds elite law enforcement agencies, being a special agent means maintaining security within the United States. The FBI deals with crimes that violate federal laws, rather than crimes violating state or local laws. There are five career paths in being a special agent in the FBI; Intelligence, Counterintelligence, Counterterrorism, Criminal and Cyber. I would like to focus on either criminal or intelligence. Criminal because the criminal activities investigated is the largest most significant function is the FBI. Intelligence on the other hand is broken into three primary categories; intelligence analyst, language analyst, and physical surveillance specialist. An intelligence analyst gathers information from various human and electronic sources and evaluate them and circulate them as insight. The language analyst needs the ability to understand conversations in multiple different languages, so me of which I am already fluent in. Languages in government agencies are always in demand because they are always looking for someone to translate, so the fact that other than english I also know Bengali, Hindi and Urdu, may come to my advantage. A physical surveillance specialists job is to work alongside all other career paths in the FBI. Their job requires them to travel, working outside of an office, working with electronic equipments, and a constantly change work environment. Being an FBI special agent sounds like a longshot. Even when someone asks me what I want to be and I tell them, they look at me very intrigued yet confused. To be honest with you until about 3 years ago I didn’t know what I wanted to do with my life. In 2015 when I started college, all I knew was that I was supposed to be a doctor because I was told to do so. Trust me when I tell you, I was miserable and I hated every minute of that year. When I was able to tell my parents what I really wanted to do with my life, I was sort of scared that they would be disappointed in me. Today I am taking that step towards my future, towards what I want. Being an FBI agent will give me the opportunity to help people get justice. I would be able to fight and help solve cases that may make a difference to our government. The thrill, the mystery, that is what I want. I know it’s not all fun and games as I’m imagining it but I am ready for what life has to throw at me.

The Factors Of Economics Was Or Was Not The Primary Reason...

The idea of expansion and migrating to other territories in search of quest and conquer has been prevalent in history time period after time period. There were the powerful militaries who came to a territory and conquered and prospered in wealth because of their strength and power. While there were other groups have failed to do such task. As time went on historians defined the task of extended a country s power through force of diplomacy or military power as imperialism. Imperialism has been the most dominant powerful force in the last four to five centuries in civilization. Imperialism has formed civilizations in entire continents while pushing out the indigenous people and destroying other civilizations in the meantime. In this case, we look at whether the factors of economics was or was not the primary reason for British Imperialism. Robert Huttenback believed that British Imperialism was a result from economic factor primarily. They thought â€Å"much, no doubt, remains to be said concerning the relationship between the empire and economics. but perhaps, when all is said and done, Cecil Rhodes came closest to summing the whole thing up when he said, not totally in jest, that imperialism was nothing more than philanthropy plus 5 percent!... A strange kind of philanthropy socialism for the rich, capitalism for the poor. (Huttenback 92) Although Britain was receiving techonology from dependant empires, Such as India, they were not directly benefiting financially from theseShow MoreRelatedImperialism in Africa Essay620 Words   |  3 PagesMelissa B5 Imperialism in Africa In the late 1800’s Europeans took over Africa, took their resources,enslaving the Africans, and changed the course of history. The Europeans took over Africa, which is called The Scramble For Africa, in 1884-1914. The Europeans took over because Africa was rich in raw materials, they wanted power, and they thought their culture was superior. The driving force behind imperialism was need for resources, political competition, and technological advances. One drivingRead MoreHow Did Imperialism Effect The Areas Of Africa, China, And India?1615 Words   |  7 PagesEffects of Imperialism How did imperialism effect the areas of Africa, China, and India? Imperialism is the act of a strong nation overtaking a smaller, weaker nation. There are many reasons why imperialism occurs, including motives from an economic standpoint, as well as just a way to show and achieve power. There were both positive and negative effects to imperialism, with the loss of many original citizens, but gaining different ways of life through cultural diffusion. For instance, many EuropeanRead MoreCause and Effect on World War 1 Essay743 Words   |  3 Pages1918. The war was between the world’s greatest powers as two opposing sides; the Central Powers and the Allies. It was a chain of events that had started this was which consist of key features such as imperialism, alliances, growth of militarism, crisis, and nationalism. It was the result of these accumulating factors that had eventually evoked war. The effects on World War One included over 8 million deaths, higher taxes, rationing of food, and etc. Imperialist is considered a primary cause of warRead MoreFactors Affecting Nigerias Underdevelopment1435 Words   |  6 Pagesendowed natural resources, and according to the â€Å"united nations statistics Nigeria is the 8th most populous county in the world with a population of 2.3%† (UN 2011).but the country still suffers the decay of underdevelopment due to certain avoidable factors that stand as unavoidable. What actually is underdevelopment? W.A Lewis 1963 says that a country may be â€Å"underdeveloped in the sense that its technology is backward when compared with that of other countries or in the sense that its institutions areRead MoreThe Causes Of The First World War1395 Words   |  6 Pagesof the primary superpowers. Although these two wars were notably different from political, social, and economic views, both of these event shared numerous similarities. One of the main causes of both World Wars was the concept of imperialism. During World War I, the Germans, the French, and the British were in competition to create the world s best, most significant and substantial empire. With the thought of imperialistic ways, the German would ally with the Austrians, and the British would allyRead MoreImperialism Question2012 Words   |  9 PagesWeek 5 Imperialism Questions 1. Even though most of Latin America became independent of European colonial rule in the 19c, what were some of the cultural influences and other ties that still existed between the two continents? Between 1810 and 1825, all the Spanish territories on the American mainland gain their sovereignty from Spain. Simultaneously, the power of the Catholic Church diminishes, including its patronage of the visual arts. During these war-torn years, cultural production declinesRead MoreImperial Reform in Britian from 1815 to 1870 Essay1391 Words   |  6 PagesThe period 1815 to 1870 was characterized by radical change in the character of the British Empire, to the extent that, by the end of the period, the empire consisted of two distinct parts: one made up of ‘dependent’ colonies, experiencing direct formal rule; and the other made up of self-governing ‘settlement’ colonies. This development occurred as a result of a series of social, political and economic reforms. In order to judge whether economic factors dominated imperial Read MoreWorld War I And Its America s Economy1248 Words   |  5 Pagesalso known as The Great War was the world s first global conflict. This was a war between the Allied powers and the Central Powers. The allies included Great Britain, France, Russia, Italy and of course the United States. The countries they fought against were known as the Central Powers this consisted of Germany, Austria-Hungary, Ottoman Empire and Bulgaria. WWI was an global war centred in Europe. This war affected the United States tremendously due to the economics. This war began July 28 1914Read MoreAmerican Imperialism Essay examples2429 Words   |  10 Pagespolitical life as a colony of the British Empire. However, as the 20th century dawned, the nation quickly found itself as one of the world’s leading imperial powers. Historians have proposed various reasons for this change in the American psyche. Historians from the progressive school of thought argue that economic interests dictated America n foreign policy; while academics of the Conservative or older patriotic tradition advocate that the nations brief foray into imperialism represented a â€Å"great aberration†Read MoreThe European Colonization Of Africa1461 Words   |  6 Pages1870s and 1900s, and was the invasion, occupation, colonization, and annexation of African territory by European powers during a period of New Imperialism. European control of the continent increased from 10 percent (1870) to 90 percent (1914), with only three territories, Saguia el-Hamra, which was later integrated into Spanish Sahara, Ethiopia and Liberia remaining independent of Europe’s control. There were many reasons for the European colonization of Africa, including economic and political motives

The Opening Credits Of Persepolis - 1932 Words

The opening credits of Persepolis (2007) feature a flower moving across the screen, travelling through the different places depicted during the titles. This quite simple feature helps to introduce the audience to the main premise of the film - moving; mobility; change and growth. Marjane Satrapi’s film debut Persepolis (2007), made together with a fellow comic artist Vincent Paronnaud, is an autobiography based on Satrapi’s similarly titled graphic novel. This French-Iranian animated film deals with the subject of change, displacement and mobility. Persepolis documents the growth of Marji, an Iranian girl living amidst war and chaos, in a country battling for its identity – something Marji also has trouble with. Mid-film she moves to Vienna where she has trouble blending in to the culture and she cannot seem to fathom her national identity. The world around her is in constant movement and Marji has trouble trying to keep up. Marji’s transnational identity grants her an air of universal appeal and yet she herself is facing problems while trying to find a sense of belonging. In this essay I will look into the different forms of mobility and change depicted in the film. I will be taking a look at how Marji’s identity is constructed through her physical and metaphorical movement, and how growth and movement backwards and forwards are essential to the film. We are first introduced to the present-day Marjane Satrapi on an airport, where she is waiting around with otherShow MoreRelatedMary and Max9879 Words   |  40 Pageshad belonged to her mother, and, not knowing that she is pregnant, decides to take her own life. Just as Mary is about to kill herself, her neighbor Len knocks on her door, having conquered his agoraphobia to alert her of the package on her porch. Opening it, Mary finds Maxs reconciliation gift, along with an accompanying letter detailing the reasons why he forgives her, how much their friendship means to him, and his hope that one day their lives will intersect and they will meet in person. It is

Zoe’s Tale PART III Chapter Twenty-Three Free Essays

string(41) " Some of them died, and some of us died\." Something was nudging me awake. I swatted at it. â€Å"Die,† I said. We will write a custom essay sample on Zoe’s Tale PART III Chapter Twenty-Three or any similar topic only for you Order Now â€Å"Zoe,† Hickory said. â€Å"You have a visitor.† I blinked up at Hickory, who was framed as a silhouette by the light coming from the corridor. â€Å"What are you talking about?† I said. â€Å"General Gau,† Hickory said. â€Å"He is here. Now. And wishes to speak to you.† I sat up. â€Å"You have got to be kidding me,† I said. I picked up my PDA and looked at the time. We had arrived in Conclave space fourteen hours earlier, popping into existence a thousand klicks out from the space station that General Gau had made the administrative headquarters of the Conclave. He said he hadn’t wanted to favor one planet over another. The space station was ringed with hundreds of ships from all over Conclave space, and even more shuttles and cargo transports, going between ships and back and forth from the station. Phoenix Station, the largest human space station and so big I’ve heard that it actually affected tides on the planet Phoenix (by amounts measurable only by sensitive instruments, but still), would have fit into a corner of the Conclave HQ. We had arrived and announced ourselves and sent an encrypted message to General Gau requesting an audience. We had been given parking coordinates and then willfully ignored. After ten hours of that, I finally went to sleep. â€Å"You know I do not kid,† Hickory said. It walked back to the doorway and turned up the lights in my stateroom. I winced. â€Å"Now, please,† Hickory said. â€Å"Come to meet him.† Five minutes later I was dressed in something I hoped would be presentable and walking somewhat unsteadily down the corridor. After a minute of walking I said, â€Å"Oh, crap,† and ran back to my stateroom, leaving Hickory standing in the corridor. A minute later I was back, bearing a shirt with something wrapped in it. â€Å"What is that?† Hickory asked. â€Å"A gift,† I said. We continued our trip through the corridor. A minute later I was standing in a hastily arranged conference room with General Gau. He stood to one side of a table surrounded by Obin-style seats, which were not really well designed either for his physiology or mine. I stood on the other, shirt in my hand. â€Å"I will wait outside,† Hickory said, after it delivered me. â€Å"Thank you, Hickory,† I said. It left. I turned and faced the general. â€Å"Hi,† I said, somewhat lamely. â€Å"You are Zoe,† General Gau said. â€Å"The human who has the Obin to do her bidding.† His words were in a language I didn’t understand; they were translated through a communicator device that hung from his neck. â€Å"That’s me,† I said. I heard my words translated into his language. â€Å"I am interested in how a human girl is able to commandeer an Obin transport ship to take her to see me,† General Gau said. â€Å"It’s a long story,† I said. â€Å"Give me the short version,† Gau said. â€Å"My father created special machines that gave the Obin consciousness. The Obin revere me as the only surviving link to my father. They do what I ask them to,† I said. â€Å"It must be nice to have an entire race at your beck and call,† Gau said. â€Å"You should know,† I said. â€Å"You have four hundred races at yours. Sir.† General Gau did something with his head that I was going to hope was meant to be a smile. â€Å"That’s a matter of some debate at this point, I’m afraid,† he said. â€Å"But I am confused. I was under the impression that you are the daughter of John Perry, administrator of the Roanoke Colony.† â€Å"I am,† I said. â€Å"He and his wife Jane Sagan adopted me after my father died. My birth mother had died some time before that. It is on my adopted parents’ account that I am here now. Although I apologize† – I motioned to myself, and my state of unreadiness – â€Å"I didn’t expect to meet you here, now. I thought we would come to you, and I would have time to prepare.† â€Å"When I heard that the Obin were ferrying a human to see me, and one from Roanoke, I was curious enough not to want to wait,† Gau said. â€Å"I also find value in making my opposition wonder what I am up to. My coming to visit an Obin ship rather than waiting to receive their embassy will make some wonder who you are, and what I know that they don’t.† â€Å"I hope I’m worth the trip,† I said. â€Å"If you’re not, I’ll still have made them nervous,† Gau said. â€Å"But considering how far you’ve come, I hope for both our sakes the trip has been worth it. Are you completely dressed?† â€Å"What?† I said. Of the many questions I might have been expecting, this wasn’t one of them. The general pointed to my hand. â€Å"You have a shirt in your hands,† he said. â€Å"Oh,† I said, and put the shirt on the table between us. â€Å"It’s a gift. Not the shirt. There’s something wrapped in the shirt. That’s the gift. I was hoping to find something else to put it in before I gave it to you, but you sort of surprised me. I’m going to shut up now and let you just have that.† The general gave me what I think was a strange look, and then reached out and unwrapped what was in the shirt. It was the stone knife given to me by the werewolf. He held it up and examined it in the light. â€Å"This is a very interesting gift,† he said, and began moving it in his hand, testing it, I guessed, for weight and balance. â€Å"And quite a nicely designed knife.† â€Å"Thank you,† I said. â€Å"Not precisely modern weaponry,† he said. â€Å"No,† I said. â€Å"Figured that a general must have an interest in archaic weapons?† Gau asked. â€Å"Actually there’s a story behind it,† I said. â€Å"There’s a native race of intelligent beings on Roanoke. We didn’t know about them before we landed. Not too long ago we met up with them for the first time, and things went badly. Some of them died, and some of us died. You read "Zoe’s Tale PART III Chapter Twenty-Three" in category "Essay examples" But then one of them and one of us met and decided not to try to kill each other, and exchanged gifts instead. That knife was one of those gifts. It’s yours now.† â€Å"That’s an interesting story,† Gau said. â€Å"And I think I’m correct in supposing that this story has some implication for why you’re here.† â€Å"It’s up to you, sir,† I said. â€Å"You might just decide it’s a nice stone knife.† â€Å"I don’t think so,† Gau said. â€Å"Administrator Perry is a man who plays with subtext. It’s not lost on me what it means that he has sent his daughter to deliver a message. But then to offer this particular gift, with its particular story. He’s a man of some subtlety.† â€Å"I think so, too,† I said. â€Å"But the knife is not from my dad. It’s from me.† â€Å"Indeed,† Gau said, surprised. â€Å"That’s even more interesting. Administrator Perry didn’t suggest it?† â€Å"He doesn’t know I had the knife,† I said. â€Å"And he doesn’t know how I got it.† â€Å"But you did intend to send me a message with it,† Gau said. â€Å"One to complement your adopted father’s.† â€Å"I hoped you’d see it that way,† I said. Gau set the knife down. â€Å"Tell me what Administrator Perry has to tell me,† he said. â€Å"You’re going to be assassinated,† I said. â€Å"Someone is going to try, anyway. It’s someone close to you. Someone in your trusted circle of advisors. Dad doesn’t know when or how, but he knows that it’s planned to happen soon. He wanted you to know so you could protect yourself.† â€Å"Why?† General Gau asked. â€Å"Your adopted father is an official of the Colonial Union. He was part of the plan that destroyed the Conclave fleet and has threatened everything I have worked for, for longer than you have been alive, young human. Why should I trust the word of my enemy?† â€Å"The Colonial Union is your enemy, not my dad,† I said. â€Å"Your dad helped kill tens of thousands,† Gau said. â€Å"Every ship in my fleet was destroyed but my own.† â€Å"He begged you not to call your ships to Roanoke,† I said. â€Å"This was a place where he was all too subtle,† Gau said. â€Å"He never explained how the trap had been set. He merely asked me not to call my fleet. A little more information would have kept thousands alive.† â€Å"He did what he could,† I said. â€Å"You were there to destroy our colony. He wasn’t allowed to surrender it to you. You know he didn’t have many options. And as it was he was recalled by the Colonial Union and put on trial for even hinting to you that something might happen. He could have been sent to prison for the simple act of speaking to you, General. He did what he could.† â€Å"How do I know he’s not just being used again?† Gau asked. â€Å"You said you knew what it meant that he sent me to give you a message,† I said. â€Å"I’m the proof that he’s telling you the truth.† â€Å"You’re the proof he believes he’s telling me the truth,† Gau said. â€Å"It’s not to say that it is the truth. Your adopted father was used once. Why couldn’t he be used again?† I flared at this. â€Å"Begging your pardon, General,† I said. â€Å"But you should know that by sending me to send you this warning, both my dad and my mom are absolutely assured of being labeled as traitors by the Colonial Union. They are both going to prison. You should know that as part of the deal to get the Obin to bring me to you, I can’t go back to Roanoke. I have to stay with them. Because they believe that it’s only a matter of time before Roanoke is destroyed, if not by you then by some part of the Conclave you don’t have any control over anymore. My parents and I have risked everything to give you this warning. It’s possible I’ll never see them or anyone else on Roanoke again, because I am giving you this warning. Now, General, do you think any of us would do any of this if we were not absolutely certain about what we are telling you? Do you?† General Gau said nothing for a moment. Then, â€Å"I am sorry you have all had to risk so much,† he said. â€Å"Then do my dad the honor of believing him,† I said. â€Å"You’re in danger, General. And that danger is closer than you think.† â€Å"Tell me, Zoe,† Gau said, â€Å"what does Administrator Perry hope to get from telling me this? What does he want from me?† â€Å"He wants you to stay alive,† I said. â€Å"You promised him that as long as you were running the Conclave, you wouldn’t attack Roanoke again. The longer you stay alive, the longer we stay alive.† â€Å"But there’s the irony,† Gau said. â€Å"Thanks to what happened at Roanoke, I’m not in as much control as I was. My time now is spent keeping others in line. And there are those who are looking at Roanoke as a way to take control from me. I’m sure you don’t know about Nerbros Eser – â€Å" â€Å"Sure I do,† I said. â€Å"Your main opposition right now. He’s trying to convince people to follow him. Wants to destroy the Colonial Union.† â€Å"I apologize,† Gau said. â€Å"I forgot you’re not just a messenger girl.† â€Å"It’s all right,† I said. â€Å"Nerbros Eser is planning to attack Roanoke,† Gau said. â€Å"I have been getting the Conclave back under my control – too slowly – but enough races support Eser that he has been able to fund an expedition to take Roanoke. He knows the Colonial Union is too weak to put up a defense of the colony, and he knows that at the moment I am in no position to stop him. If he can take Roanoke where I could not, more Conclave races could side with him. Enough that they would attack the Colonial Union directly.† â€Å"You can’t help us, then,† I said. â€Å"Other than to tell you what I just have, no,† Gau said. â€Å"Eser is going to attack Roanoke. But in part because Administrator Perry helped to destroy my fleet, there is no way I can do much to stop him now. And I doubt very much that your Colonial Union will do much to stop him.† â€Å"Why do you say that?† I asked. â€Å"Because you are here,† General Gau said. â€Å"Make no mistake, Zoe, I do appreciate your family’s warning. But Administrator Perry is not so kind that he would have warned me out of his own simple goodness. As you’ve noted, the cost is too high for that. You are here because you have nowhere else to turn.† â€Å"But you believe Dad,† I said. â€Å"Yes,† Gau said. â€Å"Unfortunately. Someone in my position is always a target. But now of all times I know that even some of those who I’ve trusted with my life and friendship are calculating the costs and deciding that I’m worth more to them dead than alive. And it makes sense for someone to try for me before Eser attacks Roanoke. If I’m dead and Eser takes revenge on your colony, no one else will even try to challenge him for control of the Conclave. Administrator Perry isn’t telling me anything I don’t know. He’s only confirming what I do know.† â€Å"Then I’ve been no use to you,† I said. And you’ve been no use to me, I thought but did not say. â€Å"I wouldn’t say that,† Gau said. â€Å"One of the reasons I am here now is so that I could hear what you had to say to me without anyone else involved. To find out what I could do with the information you might have. To see if it has use to me. To see if you are of use to me.† â€Å"You already knew what I told you,† I said. â€Å"This is true,† Gau said. â€Å"However, no one else knows how much you know. Not here, in any event.† He reached over and picked up the stone knife and looked at it again. â€Å"And the truth of the matter is that I’m getting tired of not knowing, of those whom I trust, which is planning to stab me in the heart. Whoever is planning to assassinate me is going to be in league with Nerbros Eser. They are likely to know when he plans to attack Roanoke, and with how large a force. And perhaps working together we can find out both of these things.† â€Å"How?† I asked. General Gau looked at me again, and did that I-hope-it’s-a-smile thing with his head. â€Å"By doing a bit of political theater. By making them think we know what they do. By making them act because of it.† I smiled back at Gau. â€Å"‘The play is the thing in which I shall catch the conscience of the king,'† I said. â€Å"Precisely,† Gau said. â€Å"Although it will be a traitor we catch, not a king.† â€Å"In that quote he was both,† I said. â€Å"Interesting,† Gau said. â€Å"I’m afraid I don’t know the reference.† â€Å"It’s from a play called Hamlet,† I said. â€Å"I had a friend who liked the playwright.† â€Å"I like the quote,† Gau said. â€Å"And your friend.† â€Å"Thanks,† I said. â€Å"I do too.† â€Å"One of you in this chamber is a traitor,† General Gau said. â€Å"And I know which one of you it is.† Wow, I thought. The general sure knows how to start a meeting. We were in the general’s official advisors’ chamber, an ornate room, which, the general told me beforehand, he never used except to receive foreign dignitaries with some semblance of pomp and circumstance. Since he was technically receiving me for this particular meeting, I felt special. But more to the point, the room featured a small raised platform with steps, on which sat a large chair. Dignitaries, advisors and their staff all approached it like it was a throne. This was going to be useful for what General Gau had in mind for today. In front of the platform, the room opened up into a semicircle. Around the perimeter stood a curving bar, largely of standing height for most sentient species in the Conclave. This is where advisors’ and dignitaries’ staff stood, calling up documents and data when needed and whispering (or whatever) into small microphones that fed into earpieces (or whatever) worn by their bosses. Their bosses – the advisors and dignitaries – filed into the area between the bar and the platform. Usually, I was told, they would have benches or chairs (or whatever suited their body shape best) offered to them so they could rest as they did their business. Today, they were all standing. As for me, I was standing to the left and just in front of the general, who was seated in his big chair. On the opposite side of the chair was a small table, on which lay the stone knife, which I had just (and for the second time) presented to the general. This time it was delivered in packaging more formal than a shirt. The general had taken it out of the box I had found, admired it, and set it on the table. Back along with the staff stood Hickory and Dickory, who were not happy with the plan the general had come up with. With them were three of the general’s security detail, who were likewise not very pleased at all. Well, now that we were doing it, I’m not sure I was entirely thrilled with it either. â€Å"I thought we were here to hear a request from this young human,† said one of the advisors, a tall Lalan (that is, tall even for a Lalan) named Hafte Sorvalh. Her voice was translated by the earpiece I had been given by the Obin. â€Å"It was a pretense,† Gau said. â€Å"The human has no petition, but information pertaining to which one of you intends to assassinate me.† This naturally got a stir in the chamber. â€Å"It is a human!† said Wert Ninung, a Dwaer. â€Å"No disrespect, General, but the humans recently destroyed the entire Conclave fleet. Any information they would share with you should be regarded as highly suspect, to say the least.† â€Å"I agree with this entirely, Ninung,† Gau said. â€Å"Which is why when it was provided to me I did what any sensible person would have done and had my security people check the information thoroughly. I regret to say that the information was good. And now I must deal with the fact that one of my advisors – someone who was privy to all my plans for the Conclave – has conspired against me.† â€Å"I don’t understand,† said a Ghlagh whose name, if I could remember correctly, was Lernin Il. I wasn’t entirely sure, however; Gau’s security people had given me dossiers on Gau’s circle of advisors only a few hours before the meeting, and given everything else I needed to do to prepare, I had barely had time to skim. â€Å"What don’t you understand, Lernin?† asked General Gau. â€Å"If you know which of us is the traitor, why hasn’t your security detail already dealt with them?† Il asked. â€Å"This could be done without exposing you to an unnecessary risk. Given your position you don’t need to take any more risks than are absolutely necessary.† â€Å"We are not talking about some random killer, Il,† the general said. â€Å"Look around you. How long have we known each other? How hard have each of us worked to create this great Conclave of races? We have seen more of each other over time than we have seen of our spouses and children. Would any of you have accepted it if I were to make one of you disappear over a vague charge of treason? Would that not seem to each of you that I was losing my grip and creating scapegoats? No, Il. We have come too far and done too much for that. Even this would-be assassin deserves better courtesy than that.† â€Å"What do you intend to do, then?† asked Il. â€Å"I will ask the traitor in this room to come forward,† he said. â€Å"It’s not too late to right this wrong.† â€Å"Are you offering this assassin amnesty?† asked some creature whose name I just did not remember (or, given how it spoke, I suspect I could not actually pronounce, even if I did remember it). â€Å"No,† Gau said. â€Å"This person is not acting alone. They are part of a conspiracy that threatens what all of us have worked for.† Gau gestured to me. â€Å"My human friend here has given me a few names, but that is not enough. For the security of the Conclave we need to know more. And to show all the members of the Conclave that treason cannot be tolerated, my assassin must answer for what they have done to this point. What I do offer is this: That they will be treated fairly and with dignity. That they will serve their term of punishment with some measure of comfort. That their family and loved ones will not be punished or held responsible, unless they themselves are conspirators. And that their crime will not be made known publicly. Every one outside this room will know only that this conspirator has retired from service. There will be punishment. There must be punishment. But there will not be the punishment of history.† â€Å"I want to know where this human got its information,† said Wert Ninung. Gau nodded to me. â€Å"This information ultimately comes from the Colonial Union’s Special Forces division,† I said. â€Å"The same group that spearheaded the destruction of the Conclave fleet,† Wert said. â€Å"Not especially trustworthy.† â€Å"Councilor Wert,† I said, â€Å"how do you think the Special Forces were able to locate every one of the ships of your fleet? The only time it assembles is when it removes a colony. Locating four hundred ships among the tens of thousands that each race alone has at its disposal was an unheard of feat of military intelligence. After that, do you doubt that the Special Forces had difficulty coming up with a single name?† Wert actually growled at me. I thought that was rude. â€Å"I have already told you that I have had the information checked out,† General Gau said. â€Å"There is no doubt it is accurate. That is not under discussion. What is under discussion is how the assassin will choose to be discovered. I repeat: The assassin is in this room, right now, among us. If they will come forward now, and share information on their other conspirators, their treatment will be generous, light and secret. The offer is in front of you now. I beg you, as an old friend, to take it. Come forward now.† No one in the room moved. General Gau stared at each of his advisors, directly and in the eye, for several seconds each. None of them took so much as a step forward. â€Å"Very well,† General Gau said. â€Å"We do this the hard way, then.† â€Å"What will you do now, General?† asked Sorvalh. â€Å"Simple,† Gau said. â€Å"I will call up each of you in turn. You will bow to me and swear your allegiance to me as the leader of the Conclave. Those of you who I know are truthful, I will offer you my thanks. The one of you who is a traitor, I will reveal you in front of those you have worked alongside for so long, and have you arrested. Your punishment will be severe. And it will be most definitely public. And it will end with your death.† â€Å"This is not like you, General,† Sorvalh said. â€Å"You created the Conclave with the idea that there would be no dictators, no demands of personal allegiance. There is only allegiance to the Conclave. To its ideals.† â€Å"The Conclave is near collapse, Hafte,† Gau said. â€Å"And you know as well as I do that Nerbros Eser and his sort will run the Conclave like a personal fiefdom. One among you has already decided that Eser’s dictatorship is preferable to a Conclave where every race has a voice. It’s clear to me that I must ask for the allegiance I once only held in trust. I am sorry it has come to this. But it has.† â€Å"What if we will not swear allegiance?† Sorvalh said. â€Å"Then you will be arrested as a traitor,† Gau said. â€Å"Along with the one who I know to be the assassin.† â€Å"You are wrong to do this,† Sorvalh said. â€Å"You are going against your own vision for the Conclave to ask for this allegiance. I want you to know I believe this in my soul.† â€Å"Noted,† Gau said. â€Å"Very well,† Sorvalh said, and stepped forward to the platform and knelt. â€Å"General Tarsem Gau, I offer you my allegiance as the leader of the Conclave.† Gau looked at me. This was my cue. I shook my head at him, clearly enough that everyone in the room could see that he was waiting for my verification. â€Å"Thank you, Hafte,† Gau said. â€Å"You may step back. Wert Ninung, please step forward.† Ninung did. As did the next six advisors. There were three left. I was beginning to get very nervous. Gau and I had already agreed that we would not carry the act so far as to accuse someone who wasn’t actually guilty. But if we got to the end without a traitor, then we both would have a lot to answer for. â€Å"Lernin Il,† General Gau said. â€Å"Please step forward.† Il nodded and smoothly moved forward and when he got to me, viciously shoved me to the floor and lunged for the stone knife Gau had left on the table next to him. I hit the floor so hard I bounced my skull on it. I heard screaming and honks of alarm from the other advisors. I rolled and looked up as Il raised the knife and prepared to plunge it into the general. The knife was left out and within easy reach for a reason. Gau had already said he intended to reveal the traitor; he said he knew without a doubt who it was; he said the punishment for the traitor would include death. The traitor would already be convinced he would have nothing to lose by attempting the assassination then and there. But Gau’s advisors didn’t usually carry around killing implements on their person; they were bureaucrats and didn’t carry anything more dangerous than a writing stylus. But a nice sharp stone knife carelessly left lying around would be just the thing to convince a desperate would-be assassin to take a chance. This was also one reason why the general’s guards (and Hickory and Dickory) were stationed at the perimeter of the room instead of near the general; we had to give the illusion to the assassin that he could get in a stab or two before the guards got him. The general wasn’t stupid, of course; he was wearing body armor that protected most of the parts of his body susceptible to stab wounds. But the general’s head and neck were still vulnerable. The general thought it was worth the risk, but now as I watched the general trying to move to protect himself, I came to the conclusion that the weakest part of our plan was the one where the general presumably avoids being stabbed to death. Il was bringing down the knife. None of the general’s guards or Hickory or Dickory was going to get there in time. Hickory and Dickory had trained me how to disarm an opponent; the problem was I was on the ground and not in any position to block the knife blow. And anyway the Ghlagh were a Conclave race; I hadn’t spent any time learning any of their weak points. But then something occurred to me, as I lay there on my back, staring up at Il. I may not know much about the Ghlagh, but I sure know what a knee looks like. I braced myself on the floor, pushed, and drove the heel of my foot hard into the side of Lernin Il’s most available knee. It gave way with a sickly twist and I thought I could feel something in his leg go snap, which made me feel sick. Il squealed in pain and grabbed at his leg, dropping the knife. I scrambled away as quickly as I could. General Gau launched himself out of his chair and took Il all the rest of the way down. Hickory and Dickory were suddenly by me, dragging me off the riser. Gau shouted something to his guards, who were racing toward the general. â€Å"His staff!† Gau said. â€Å"Stop his staff!† I looked over to the bar and saw three Ghlagh lunging at their equipment. Il’s people were clearly in on the assassination and were now trying to signal their conspirators that they’d been discovered. Gau’s men skidded to a stop and reversed themselves, leaping over the bar to get at Il’s staff. They knocked away their equipment, but not before at least one of them had gotten a message through. We knew that because all through the Conclave headquarters, alarms began stuttering to life. The space station was under attack. About a minute after Il had made his clumsy attack on General Gau, an Impo battle cruiser named the Farre launched six missiles into the portion of the Conclave space station where Gau’s offices were. The Farre was commanded by an Impo named Ealt Ruml. Ruml, it turns out, had reached an agreement with Nerbros Eser and Lernin Il to take command of a new Conclave fleet after Gau was assassinated. Ruml would then take the entire fleet to Phoenix Station, destroy it and start working down the list of human worlds. In exchange all Ruml had to do was be prepared to do a little flagrant bombing of Gau’s offices and flagship when signaled, as part of a larger, orchestrated coup attempt, which would feature Gau’s assassination as the main event and the destruction of key battle ships from races loyal to Gau. When Gau revealed to his advisors that he knew one of them was a traitor, one of Il’s staffers sent a coded message to Ruml, informing him that everything was about to go sideways. Ruml in turn sent coded messages of his own to three other battle cruisers near the Conclave station, each captained by someone Ruml had converted to the cause. All four ships began warming up their weapons systems and selecting targets: Ruml targeted Gau’s offices while the other traitors targeted Gau’s flagship Gentle Star and other craft. If everything went as planned, Ruml and his conspirators would have disabled the ships most likely to come to Gau’s aid – not that it would matter, because Ruml would have opened up Gau’s offices to space, sucking anyone in them (including, at the time, me) into cold, airless vacuum. Minutes later, when Il’s staff sent a confirmation note just before getting their equipment kicked out of their paws, Ruml launched his missiles and readied another set to go. And was, I imagine, entirely surprised when the Farre was struck broadside almost simultaneously by three missiles fired from the Gentle Star. The Star and six other trusted ships had been put on alert by Gau to watch for any ships that began warming up their weapons systems. The Star had spotted the Farre warming up its missile batteries and had quietly targeted the ship and prepared its own defense. Gau had forbidden any action until someone else’s missiles flew, but the instant the Farre launched, the Star did the same, and then began antimissile defenses against the two missiles targeting it, sent by the Arrisian cruiser Vut-Roy. The Star destroyed one of the missiles and took light damage from the second. The Farre, which had not been expecting a counterattack, took heavy damage from the Star’s missiles and even more damage when its engine ruptured, destroying half of the ship and killing hundreds on board, including Ealt Ruml and his bridge crew. Five of the six missiles fired by the Farre were disabled by the space station’s defenses; the sixth hit the station, blowing a hole in the station compartment next to Gau’s offices. The station’s system of airtight doors sealed off the damage in minutes; forty-four people were killed. All of this happened in the space of less than two minutes, because the battle happened at incredibly close range. Unlike space battles in entertainment shows, real battles between spaceships take place over huge distances. In this battle, however, all the ships were in orbit around the station. Some of the ships involved were just a few klicks away from each other. That’s pretty much the starship equivalent of going after each other with knives. Or so I’m told. I’m going by what others tell me of the battle, because at the time what I was doing was being dragged out of General Gau’s advisor chamber by Hickory and Dickory. The last thing I saw was Gau pinning down Lernin Il while at the same time trying to keep his other advisors from beating the living crap out of him. There was too much noise for my translation device to work anymore, but I suspected that Gau was trying to tell the rest of them that he needed Il alive. What can you say. No one likes a traitor. I’m also told that the battle outside of the space station would have gone on longer than it did except that shortly after the first salvo of missiles a funny thing happened: An Obin cruiser skipped into existence unsettlingly close to the Conclave space station, setting off a series of proximity alarms to go with the attack alarms already in progress. That was unusual, but what really got everyone’s attention was the other ships that appeared about thirty seconds afterward. It took the station a few minutes to identify these. And at that point everyone who had been fighting each other realized they now had something bigger to worry about. I didn’t know about any of this right away. Hickory and Dickory had dragged me to the conference room some distance away from the advisor chamber and were keeping it secure when the alarms suddenly stopped. â€Å"Well, I finally used that training,† I said, to Hickory. I was amped up on leftover adrenaline from the assassination attempt and paced up and down in the room. Hickory said nothing to this and continued to scan the corridor for threats. I sighed and waited until it signaled that it was safe to move. Ten minutes later, Hickory clicked something to Dickory, who went to the door. Hickory went into the corridor and out of sight. Shortly after that I heard what sounded like Hickory arguing with someone. Hickory returned, followed by six very serious-looking guards and General Gau. â€Å"What happened?† I asked. â€Å"Are you okay?† â€Å"What do you have to do with the Consu?† General Gau asked me, ignoring my question. â€Å"The Consu?† I said. â€Å"Nothing. I had asked the Obin to try to contact them on my behalf, to see if they could help me save Roanoke. That was a few days ago. I haven’t heard from the Obin about it since.† â€Å"I think you have an answer,† Gau said. â€Å"They’re here. And they’re asking to see you.† â€Å"There’s a Consu ship here now?† I said. â€Å"Actually, the Consu asking for you is on an Obin ship,† Gau said. â€Å"Which doesn’t make any sense to me at all, but never mind that. There were Consu ships following the Obin ship.† â€Å"Ships,† I said. â€Å"How many?† â€Å"So far?† Gau said. â€Å"About six hundred.† â€Å"Excuse me?† I said. My adrenaline spiked again. â€Å"There are still more coming in,† Gau said. â€Å"Please don’t take this the wrong way, Zoe, but if you’ve done something to anger the Consu, I hope they choose to take it out on you, not us.† I turned and looked at Hickory, disbelieving. â€Å"You said you required help,† Hickory said. How to cite Zoe’s Tale PART III Chapter Twenty-Three, Essay examples

Introduction to Marketing Woolworths Coca Cola †Free Samples

Question: Discuss about the Introduction to Marketing Woolworths Coca Cola. Answer: Introduction Woolworths Limited is a significant Australian organization with expansive retail intrigue all through Australia and New Zealand. It is the second largest organization in Australia in terms of revenue, and overall second largest in New Zealand. In addition, Woolworths Limited is the greatest takeaway liquor retailer in Australia, the largest inn and gaming poker machine head in Australia, and was the world's nineteenth largest retailer in 2008. Woolworths opened its initial store, the Woolworths Stupendous Bargain Basement, in the old Imperial Arcade Pitt Street, Sydney, on 5 December 1924. The new Woolworths store was an innovation; it was the world's first retail store to utilize money registers that print receipts for customers. The first food store of Woolworths in New Zealand was opened in Auckland in 1956, and supermarket in 1971. Why Coca Cola? The brand chosen here is Coca Cola. The decision to choose Coca Cola is because at present, it is focusing on the needs of the consumers. They are listening carefully to the customers and every strategy is made by placing customers at centre of the business. Their thinking is that by focusing on customers, business will flourish and grow. Coca Cola believes that customers generally buy a product when they see value in it. The value is seen with price and quality and quality is the non-price characteristic that lets a customer to make purchasing decision. The quality is visible by their one brand global strategy of marketing. The company is working with several health organizations including WHO (World Health Organization) to support their recommendations such as the daily intake of added sugar by an individual should not exceed 10 percent of their daily calorie intake. Considering Coca Cola in Woolworths, it helps in generating revenue for Woolworths, also Woolworths mixes it up with different foods and provide various options, thereby attracting more people, and increase the sales of Coca Cola. Segmentation Market segmentation is a marketing principle which splits the complete market set up directly into smaller subsets comprising of customers with a related taste, requirement and inclination. It is not possible for an organization to fulfil the needs and wants of every single person. This is the reason to use market segmentation to separate the clients into gatherings of individuals with common attributes and necessities. Coca Cola considers different factors while segmenting their target market for supermarket Woolworths. The factors are: Demographic: The people of age-group 13-24 are the focus point of Coca Cola. They do not segment on the basis of gender because both the genders like it. Socio Economic: The financial condition of the country is perfect for the advancement of supermarkets like Woolworths. Coca Cola sold at Woolworths is for every class of society. Psychographic: The way for living of the Australians is high. The extra cash of the masses is high, but Coca Cola utilizes no particular lifestyle or income group because most of the consumers are students, family oriented and mobile generation i.e. youths. They use it because they enjoy drinking Cola. Behaviouristic: The good thing with the consumers of Coca Cola is that they are loyal to it. The target market is health conscious and Coca Cola is already into it. This ultimately benefits Woolworths. Targeting A target market is basically a group of people selected by a company to fulfil their need of a product or service. To identify the target market is a necessary step in development of a marketing plan. The choice to select the target market will depend upon several factors such as the performance of competitors in the selected segment, size of the segment, and do the company has strengths to appeal particularly one group of customers. The target market of Coca Cola is broad because of its popularity. The brand has innovated and launched variants according to the needs of customers. 13-24-year-old people are the main target and it has avoided advertising for children below 12 years of age. This is a responsible marketing strategy. The company is also disclosing nutritional value of its variants that helps the parents to decide to buy correct one for their children. It is targeting health-conscious customers. The advertisements depict the young, affluent people as the target. Positioning The requirement of the consumers or concept about the product should be understood and the reflection should be seen in positioning. First thing to consider is the reason for customers purchasing the product than those of the competitors. This helps in determining the best way to position the offering. Second thing is to create a value proposition that clearly explains how the offering will meet the requirements better than any of the competitors products. Coca Colas positioning in Woolworths brings success to both of them. When Coca Cola is sold at Woolworths it is the result of an effective planogram. One old phrase eye level is buy level is what works here. The higher priced variants of Coca Cola are placed at eye level and other low-price items that are easily sold are placed below or above the eye level. Coca Cola has understood the principle: think global, act local very well. It mixes with other products offered at Woolworths to offer a great combination. It has become a part of daily life and has resulted in consumers high level of loyalty. This automatically works in increasing the sales for organization. With various advertisement involving Woolworths, it positions itself in the minds of consumers. Conclusion A basic key investigation of Coca Cola in Woolworths has been done with a view to assess the vital procedures that have been attempted by the company and the execution of entire examination has demonstrated that Coca Cola in Woolworths is centered especially towards achieving larger amount of development in its operation. Two things that Coca Cola needs to worry about are the aging of loyalty group 13-24 and stopping advertising for children below 12 years of age as bot the factors can impact sales.

Business Law for Educational Administration - myassignmenthelp.com

Question: Discuss about theBusiness Law for Educational Management Administration. Answer: As observed in the given scenario, Jim and Steve were regarded to be the directors and shareholders of XYZ Pty Ltd. They have their own shares in this corporate trustee. Jim had engaged $3000 in a consulting firm named ABC Pty Ltd since it will help the business to grow. The issue that arose was that the moment Jim engaged himself into the business XYZ Pyt Ltd became insolvent. The individual who will be liable to ABC Pty Ltd for the $3000 consultancy fees is all the shareholders and directors of the company. However, there was no contract formed between Jim and Leon from the ABC Pty Ltd. Jim realized that if he invests that amount in this consultancy firm then, his trustee firm would be able to stand or make a position in the market. Therefore, Jim without consulting the members of the company invested the amount. It can be stated that Jim along with other shareholders and directors will be liable to ABC Pyt Ltd. According to the Company Law, the directors and shareholders of the company will be liable if one of the directors is at fault. A company is an artificial person and therefore it cannot be sued or be liable for the activities of the company[1]. A shareholder of a company is said to be limited by shares that has limited liability. However, the shareholders are said to be limited to the nominal value of its shares. The company has a separate legal p ersonality as compared to the shareholders and a separate liability to the individuals associated with the company. It can be analyzed that if a company becomes insolvent based on the directors fault then, that particular director and other existing shareholders will be liable for it. A shareholder is said to be not that interested in the company but since Jim was one of the directors of the company he will be liable for such an occurrence[2]. Such a situation has been observed in the case of . Shlensky v Wrigley. However, the beneficiaries of the fixed family trust were their two adult children Mathew and Jenna. Anyhow, the XYZ Pyt Ltd was struggling to find a foothold in the market that Jim engaged $3000 to the consultancy firm of ABC Pyt Ltd. Jim was confident about his investment in the ABC Pyt Ltd. As per the Companies Act, the directors of a company are exposed to the liabilities as a consequence of a breach of their duties. Liabilities generally arise under various statutes b ut in this scenario, it arose under the Company Law. Lastly, it can be concluded stating that Jim and Steve will be held liable to ABC Pyt Ltd for the consultancy fees of $3000. In this given case, Cheryl and Beryl were business partners and had started a business called CB Investments. Both of them made a partnership deed with the help of a lawyer. Both of them buys a commercial plot of land from Arnold. Beryl also bought a residential block from Arnold that Cheryl was unaware about[3]. The commercial land bought by them was later sold and they earned a huge amount of profits. After twelve months or after a year, Cheryl found out that Beryl had purchased the residential block to make a lucrative investment. Cheryl and Beryl were partners and started a business of investment together. Therefore, they can exercise the rights of partners on each other and as well as on their purchases. In Australia, as per the Limitations and Partnership Act, a partner cannot sue the other partner based on an incident that happened a year ago[4]. The limitation of the time-period for suing the partner is less than twelve months. Being partners, they have equal rights and must have equal knowledge of the activities taking place in the business. If Cheryl had knowledge about this incident before the period of twelve months, she could have sued Beryl for keeping secrets from the other partner[5]. The profit earned on the residential property of $300,000 was also not informed to Cheryl. It was the duty of Beryl to inform Cheryl about the extra profit earned on the residential block. However, as per the Law, the partners will be entitled to receive the same amount of profits and should know about what the other partner is upto. Instead of suing Beryl, Cheryl can ask for her share from the $300.000 that was earned from the residential block[6]. Beryl will be liable for keeping secrets from Cheryl. According to law, an incorporated limited partnership where a limited partner is involved will be liable only for a liability that has been acquired by the partnership. However, in certain circumstances, the limited partner will be held liable if the manner of the acts occur within the same State. A voluntary partnership can wind up if the agreement formed does not exist. As seen in the case of Griffiths CJ in Land v James Morrison Co Ltd, one of the partners failed to sue the other partner because the duration was not less than twelve months. The CB Investments was a business set up by both Cheryl and Beryl in Queensland. The partnership deed should be a well documented one so that Cheryl can claim for her shares but since the limited period was twelve months and she found out about it a year l ater it will not make any difference[7]. However, Cheryl will be advised to sue Beryl for keeping secrets from her during the course of their partnership but will fail to do so because of the limited period. Lastly, it can be concluded stating that according to law, a partner can sue the other partner during their course of partnership based on the limitation period time. It can be observed it is important to discuss and disclose the activities of the partners during the course of partnership. Suing each other depends on the period of limitation[8]. References: Chen, Vivien, Ian Ramsay, and Michelle Welsh. "Corporate law reform in Australia: An analysis of the influence of ownership structures and corporate failure." (2016). De Silva Lokuwaduge, Chitra, and Anona Armstrong. The impact of governance on the performance of the higher education sector in Australia.Educational Management Administration Leadership43.5 (2015): 811-827. Du Plessis, Jean Jacques, and Andreas Rhmkorf. New trends regarding sustainability and integrated reporting for companies: what protection do directors have?. (2015). Lyons, Malcolm, and Amanda Stark. "Enhanced scope for extension of patent term for pharmaceuticals under Australian law."Pharmaceutical patent analyst4.5 (2015): 351-355. Mndez, Carlos Fernndez, Shams Pathan, and Rubn Arrondo Garca. Monitoring capabilities of busy and overlap directors: Evidence from Australia.Pacific-Basin Finance Journal35 (2015): 444-469. Murray, Philomena. "EUAustralia relations: a strategic partnership in all but name?."Cambridge Review of International Affairs29.1 (2016): 171-191. Voon, Tania SL, and Andrew D. Mitchell. "The Trans-Pacific Partnership as a Development of the Australia-United States Free Trade Agreement: Services Liberalization and Investment Protection." (2016). Warner, Michael, and Rory Sullivan. "Introduction."Putting Partnerships to Work. Routledge, 2017. 12-23.